Research skills.
We draw on years of experience
across multiple industries, and use
sophisticated
marketing research tools to
provide our clients with a dynamic blend
of market-based knowledge and strategic
marketing thinking.
Customization.
Each research project is
customized to match our clients'
particular needs and to provide reliable
results concerning the objectives at hand.
Data integrity.
We believe that higher quality data produces better
results — the validity of the results is
only as good as the quality of the
process. At Portland Research Group, we
ensure that every aspect of the process is
controlled in order to produce the most
valid, accurate and reliable results
possible.
Attention to
detail.
All projects receive our close
personal attention from beginning to end,
ensuring quality research and data our
clients can trust.
Careful study
design.
Our effective study designs
reflect our full understanding of our
clients’ needs. Whether designing a
questionnaire or moderating a focus group,
we strive to obtain the knowledge our
clients need to make sound decisions.
Respect for
client input.
We combine our clients'
knowledge of their particular market and
organization with our market research
skills. For all projects, we involve
clients in the research process as much as
they are willing to be involved.
Commitment to
client needs.
At Portland Research Group, we
are fully committed to client needs and
respect the confidential nature of all the
studies we conduct. Qualities such as
reliability, accessibility, efficiency and
responsiveness are of utmost importance to
us.
Customer service.
Our intent is to form
long-term
relationships with our clients. We are
always available for our clients, even
months after a project has been completed.
Expert analysis.
Our analysis is based on our
thorough understanding of each client’s
organization, needs, and goals.
Actionable
information.
We carefully interpret the
results of all projects and provide
meaningful recommendations our clients can
use, not just admire in a binder on a
shelf. We don’t try to sell clients
anything that isn’t useful to them.
Proven abilities.
The majority of our business is
through word of mouth and most of our
clients come back again.
