Principals and Key Staff
Bruce Lockwood, President
Bruce has more than 25 years of experience in market research. He has served national clients ranging from American Express, Quaker Oats, and AT&T, to Bose Corporation, IBM, and L. L. Bean. In addition, he has worked with numerous organizations in Maine such as FAME, Central Maine Power, DECD, Family Planning Association of Maine, Mercy Hospital, Martin’s Point Health Care, and several local banks.
Bruce’s unique perspective reflects his first-hand experience in advertising and consulting as well as at the user end of market research. His accomplishments include:
- Managing and refining a comprehensive tracking audit of the financial products and services used by households in Massachusetts;
- Perfecting Direct Marketing Impact Analysis, a hybrid research method that combines the flexibility and richness of information gained from qualitative research with the statistical rigor of quantitative research to determine the efficacy of direct marketing campaigns and to identify opportunities for continuous improvement (used by major U.S. corporations and the world’s leading direct marketing advertising agency);
- Prioritizing, for the largest retailer in the United Kingdom, the addition of proprietary databases to a core database marketing system and recommending and implementing ways to benefit from the synergies of market research and data mining;
- Creating and developing a Market Research and Customer Information System for the world’s largest animal health diagnostic and information corporation.
Bruce holds a B.S. in Operations Research from the Carroll School of Management at Boston College and an M.B.A. from the Olin Graduate School of Management at Babson College, where he participated in the International Management Internship Program at Marks & Spencer in London, England.
Bonnie Esposito, Research Analyst
As part of the project team, Bonnie takes on multiple aspects of research, analysis and project management. Her responsibilities include recruiting and screening, designing questionnaires and discussion guides, managing project logistics, analyzing crosstab data, coding, preparing reports, and conducting in-depth and executive interviews. She also plays a role in proposal development, vendor partnerships, and client service.
Bonnie’s market research expertise comes from 15 years in outdoor equipment and apparel, where she developed and managed an in-house field test program for one of the nation’s leading outdoor retailers. Her product performance evaluations, surveys and discussion groups created a model for the industry, contributing to the success of several key outdoor brands and emerging product categories.
Bonnie holds a B.S. in Biology from the University of Maine Orono, with high honors.
John Martin, Field Manager
John’s primary responsibilities include the day-to-day management of data collection, data processing, and coding.
For five years, John has been perfecting both the art and science of programming telephone (CATI) surveys and online surveys, as well as crosstabs. The art of programming, you ask? In market research, translating complex question types and unique questionnaire patterns into a fully functioning program is not always easy. It is a truly creative process that John has essentially mastered. And as you can imagine, this is a huge asset to Portland Research Group and its clients.
Also, perhaps out of his own interest, out of necessity, or a combination of the two, John has taken the ropes as our in-house IT expert. In this role, he keeps us running on a day-to-day basis, and helps ensure Portland Research Group is utilizing the latest IT tools and techniques of the trade.
John’s in-depth experience with consumer behavioral analysis, principally within the retail wireless industry, along with his extensive programming experience, compliments his academic background in marketing and information technology.
John holds a BS in Marketing from Bentley College.
Jesse Drummond, Research Assistant
Jesse supports the field management team and research analysis team in all facets of project execution, including coding, data processing, in-depth interviewing, data analysis and presentation.
Jesse has experience working on all aspects of market research. His background in qualitative psychology-related research has allowed him to work extensively at survey design, and his quantitative training has exposed him to advanced statistical methods and programs for data entry and analysis. He has worked on a number of longitudinal studies as an in-depth interviewer and has considerable experience collecting, coding, and analyzing both qualitative and quantitative data.
Jesse holds a BA in both Mathematics and Psychology from Bowdoin College.
Ryan Morrill, Data Specialist
Ryan primarily works with the field management team, contributing to the daily organization, collection and processing of data. This includes programming surveys, preparing cross-tabulations, coding, and editing reports.
Ryan’s background includes quantitative data analysis, experience constructing and organizing large data sets, as well as first hand experience collecting data through in-depth telephone surveys. His analytical qualities are complimented by a creative side that allows him to explore new organizational methods, as well as creative new solutions.
Ryan holds a BS in Business Administration from the University of New Hampshire, where he graduated with high honors.