Principals and Key Staff

Bruce Lockwood, President

Bruce has more than 25 years of experience in market research. He has served national clients ranging from American Express, Quaker Oats, and AT&T, to Bose Corporation, IBM, and L. L. Bean. In addition, he has worked with numerous organizations in Maine such as FAME, Central Maine Power, DECD, Family Planning Association of Maine, Mercy Hospital, Martin’s Point Health Care, and several local banks.

Bruce’s unique perspective reflects his first-hand experience in advertising and consulting as well as at the user end of market research. His accomplishments include:

  • Managing and refining a comprehensive tracking audit of the financial products and services used by households in Massachusetts;
  • Perfecting Direct Marketing Impact Analysis, a hybrid research method that combines the flexibility and richness of information gained from qualitative research with the statistical rigor of quantitative research to determine the efficacy of direct marketing campaigns and to identify opportunities for continuous improvement (used by major U.S. corporations and the world’s leading direct marketing advertising agency);
  • Prioritizing, for the largest retailer in the United Kingdom, the addition of proprietary databases to a core database marketing system and recommending and implementing ways to benefit from the synergies of market research and data mining;
  • Creating and developing a Market Research and Customer Information System for the world’s largest animal health diagnostic and information corporation.

Bruce holds a B.S. in Operations Research from the Carroll School of Management at Boston College and an M.B.A. from the Olin Graduate School of Management at Babson College, where he participated in the International Management Internship Program at Marks & Spencer in London, England.

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Ian Hunter, Senior Research Analyst

Ian has his hands in a bit of everything at Portland Research Group. He works as part of the project team, helps out with some survey and crosstab programming, and manages our online activities.

As part of the project team, Ian is involved with project management, questionnaire design, coding, analysis, and reporting. His project responsibilities also include developing and managing syndicated research studies, assisting with business development, and building tools that enhance our analytical capabilities.

Ian’s website responsibilities include developing and maintaining our websites ( and, developing client web portals and websites that coincide with some of our research projects, and continually enhancing our online survey capabilities.

With five years experience working in all areas of market research, combined with a personal fascination with website design and development, Ian helps us offer our clients top-notch market research with an innovative flare. In other words, Ian is doing his part to help make Portland Research Group the most innovative market research firm in Northern New England.

Ian holds a BS in Management from Bentley College, where he graduated with honors.

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Kimberley Stoddard, Research Assistant

Kim has experience working on all aspects of market research. Her background is more technical in nature as she has used advanced statistical methods for analyzing data. She has worked on a number of studies as an in-depth interviewer and has considerable experience collecting, coding, and analyzing both qualitative and quantitative data.

Kim holds a B.A. in Mathematical Science and Economics from Colby College where she graduated as a Dean’s List student.

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Mike Poirier, Data Specialist

Mike supports the field management team with data collection, processing, CATI and web programming, coding, and analytical aspects of the market research process. Mike has experience with statistical and web programming, advanced quantitative analysis, and conducting broad research in economics and business.

Mike holds a B.A. in Economics from Merrimack College where he graduated as a Presidential Scholar and an M.A. in Economics from the University of New Hampshire.

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Kevin McPhee, Data Specialist

Kevin supports the field management team with data collection, processing, CATI and web programming, coding and analysis tasks. With his background in the humanities, combined with extensive data processing experience, Kevin brings a critical eye to all aspects of the research process. He has programmed surveys, coded data, and proofread reports for a variety of studies.

Kevin holds a B.A. in English from Pomona College.