Direct Marketing Impact Analysis
Direct Marketing Impact Analysis evaluates the efficiency and effectiveness of direct marketing programs and prioritizes opportunities for continuous improvement.
This hybrid methodology takes advantage of the primary benefits of qualitative research (probing for details) and quantitative research (the statistical rigor).
May be applied to:
- Direct mail
- Inbound/outbound telemarketing
- Direct response
- Fax campaigns
- Batch e-mail messaging
- Web site usage