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On-site
surveys are used effectively at tradeshows,
conferences, and other venues where you have
enough respondent traffic to provide you
with the feedback you are
looking for. We can administer these
types of interviews in a way
that traditional paper and pencil fall
short.
Portland
Research Group utilizes Computer Assisted
Personal Interviewing (CAPI) to administer
the survey.
Computer Assisted Personal Interviewing (CAPI):
CAPI is a research tool that utilizes
stand-alone laptops. Surveys can
either be conducted one-on-one by a
professional interviewer, or be
self-administered.
CAPI
probes for open-ended questions, minimizes
non-response bias, and always prompts the
respondent with the correct question
(based on the previous answer given).
Information
from questions can be inserted into later
questions to personalize the interview and
produce more accurate and richer data.
Because responses are immediately logged
electronically, quotas and top-line results
can be checked instantly. |
