Quantitative
research is conducted with large
statistically representative samples to
gather data on particular topics in order to
make statistical generalizations. Typically,
the goal is to find out the percentage of
respondents who hold certain attitudes or
demonstrate particular behaviors.
This type of
research commonly involves collecting
information about various
services and products. Once data is collected,
processed and cleaned, statistical analysis is performed on the
results in order to examine findings and
draw conclusions.
Portland
Research Group’s
quantitative reports typically use charts and tables
extensively to highlight salient points.
Written descriptions of the findings are
provided to whatever level of meaningful
detail clients request. Research based
recommendations are always included as part
of the reports. |
