First,
without sound data, any kind of analysis
will be flawed. That’s why we devote so
much attention to data collection making
sure, for example, that only relevant
respondents participate in our studies,
and that they truly represent the target
groups in question.
|
The
things we buy... |
|
Pet Rocks were a
1975 fad
originating in California by
salesman, Gary Dahl.
Source:
Pet Rock
Page |
|
Second,
to be useful, the analysis must be clear
and to-the-point. We won’t try to talk you
into paying for
CHAID analysis, for
example, unless we’re confident that it
will add value to the research. (In many
cases, it won’t.)
Finally,
at Portland Research Group, we realize
that the real value of
market research
lies in applying knowledge to issues your
organization needs to address. This
creates competitive advantage for our
clients, and inspires us to deliver
"tomorrow’s answers today."
