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Computer Assisted
Telephone Interviewing (CATI):
CATI is a research tool that enables quota
control, monitoring, and higher quality
data. The system initially randomly selects the individuals to
be surveyed and then automatically schedules
and reminds interviewers of callbacks.
Every telephone interview
conforms to the same standards.
CATI
permits probing for verbatims on any
question, minimizes non-response bias and
self-selection bias, and always prompts the
interviewer to ask the correct question
(based on the previous answer given).
Information from questions can be inserted
into later questions to personalize the
interview and produce more accurate and
richer data. The system helps interviewers build a rapport
with respondents and obtain higher
cooperation. Lastly, because responses are
immediately logged electronically, quotas
and top line results can be checked
instantly. |
