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Web surveys
have become a viable and cost effective method
for reaching
potential respondents for survey projects,
especially if they are clients/customers of a company
or members of an organization.
Through
web-based surveys, respondents are invited
to participate in a survey via an e-mail
message or upon visiting a website.
This method
is a very efficient way of reaching a large
population in a short time frame. In
addition, follow-up e-mail reminders are a
cost-effective way to increase
participation.
All data collection work
(programming, email broadcasting and survey web
hosting) is done in-house.
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