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Direct Marketing Impact Analysis |
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Direct
Marketing Impact Analysis evaluates the
efficiency and effectiveness of direct
marketing programs and prioritizes
opportunities for continuous improvement.
This hybrid
methodology takes advantage of the primary
benefits of
qualitative
research (probing for details) and
quantitative
research (the statistical rigor).
May be applied
to: |
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- Direct
mail
-
Inbound/outbound telemarketing
- Direct
response
- Fax
campaigns
- Batch
e-mail messaging
- Web site
usage
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How do
we do it? -
Read about our
methods.
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