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Customer Satisfaction and Loyalty
A company's current customer base is the best
source of future revenue.
Click here
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Dear Christopher,
In this issue you'll find an article about customer
changes, some
insights to managing a research provider, a link to a
US fact-finding agency, and a great, end-of-
September
diversion.
Simple, useful, and easy to deal with.
Enjoy,
Bruce Lockwood
President
T 207.874.2077 x103
blockwood@portlandresearch.com
tomorrow's answers today
Portland Research Group is a full service market
research team with extensive qualitative and
quantitative research talents. Reply to this email
for a complimentary review of your market research
strategy.
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| Different Strokes |
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good article
Your customers are changing. Can your marketing
keep up? Can you name "The Other White Meat?"
If "pork" immediately comes to mind, then, like nine
out of 10 consumers, you've been reached by one of
the most effective repositioning campaigns of all time.
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Read on |
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| Tip - Request a Report on Response Rates Often |
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research tip
The response rate is the percentage of those sent a
survey who have responded (minus any
undeliverables). The planning stage
of a project should involve some level of estimating in
terms of how many responses should be expected.
This allows you to predict the size of the final data
set. Because the size of the final data set
relates directly to the validity of the analysis, you
want to know how things are progressing with the
response rate.
Your research provider should be able to tell you
regularly throughout the fielding process how your
response rate is progressing. If he or she can't, that
person might not be monitoring it close enough.
There are many things you can do to deal with a low
response rate (like follow up mailings, increase
number of invitation sent, etc.) However, if no one is
monitoring this response rate rate until the end of the
fielding, you will lose valuable time to react and
manage problems that could occur. Once a week is
fine for a 4-week mailing project. But you should
hear daily on a web-based project.
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Our home page |
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| Bureau of Labor Statistics |
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important bookmark
The Bureau of Labor Statistics is the principal fact-
finding agency for the Federal Government in the
broad field of labor economics and statistics. A good
link to have in your favorites.
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Check it out |
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| V-Force |
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fun link
This is another turn down the sound and close the
office door kind of links.
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Old fashioned fun |
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| Research Advisor |
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question? problem?
As an eFrame Alert subscriber you have an
experienced market research professional at your
service to answer your market research questions.
Reply to this email or call Bruce Lockwod at 207.874.2077
x103 for assistance.
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| Please Forward |
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tell a friend
There's a link at the bottom of this email that you
can use to forward this email to a friend or colleague.
Some people who might find this interesting include
marketing managers, call center supervisors, or any
senior executive who needs a break from their day.
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