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Customer Service Benchmarks
The report details overall reporting on response
satisfaction, contactor loyalty, and the impact of
customer service on consumer loyalty.
Find out more
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Greetings,
In this issue you'll find an article about ads, a quick
tip on sample bias, the mother of all research
archives, and a past-time known simply as, "fishing
for
squirrels".
Simple, useful, and easy to deal with.
Enjoy,
Bruce Lockwood
President
T 207.874.2077 x103
blockwood@portlandresearch.com
tomorrow's answers today
Portland Research Group is a full service market
research team with extensive qualitative and
quantitative research experience. Reply to this
email
for a complimentary review of your market research
strategy.
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| Managing Sample Bias |
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research tip
Most research uses a random sampling design to
reduce costs and promote accuracy. A good random
sample can tell you the dynamics of a million
consumers from the opinions of only 400 (given an
acceptable level of error).
There are, however, a few things that can
compromise the accuracy of your generalizations.
One of these is called "non-response bias" and your
research provider should have a technique to manage
it. Non-response bias simply means, "Is there
something about those we didn't hear from that, if
we had heard from, would have changed the findings?"
Sometimes this can be addressed with a simple
statistical comparison between the original sample
and the final data set. Other times, a more involved
process is required. Either way, some measure of
potential non-response bias should be a part of any
quality research project.
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More about research |
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| Where the World Goes for Research Reports |
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important bookmark
Today's benchmark page is the source of thousands
upon thousands of market research reports. Covering
every conceivable topic, MRDC is the place to go
when you need information today and are willing to
pay for it.
This archive of secondary research reports is a great
source of data when you don't have time for a
custom solution. While you probably won't get
exactly what you're looking for, this "off-the-rack"
option is a still worth the bookmark.
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Worth a peek (and look us up) |
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| Fishing for Squirrels |
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fun link
The Division of Engineering and Applied Sciences has
significantly expanded its Computer Systems work in
recent years. However, there has been a noticeable
lack of quality work on Rodent Performance
Evaluation. This study is a first attempt to remedy
this deficiency.
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No animals were injured... just take a look |
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| Research Advisor |
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question? problem?
As an eFrame Alert subscriber you have an
experienced market research professional at your
service to answer your market research questions.
Reply to this email or call Bruce Lockwood at 207.874.2077
x103 for assistance.
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| Please Forward |
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tell a friend
There's a link at the bottom of this email that you
can use to forward this email to a friend or colleague.
Some people who might find this interesting include
marketing managers, call center supervisors, or any
senior executive who needs a break from their day.
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