In this issue you'll find some ideas about how to launch a successful market research project, an introduction to mail-based research, and a web site that has something to do with shadows and reaching and . . . you’ll have to take a look for yourself.

As always, please feel free to reply to this email when you need to talk about market research.

Simple, useful, and easy to deal with.

Enjoy,

Bruce Lockwood
President

T 207.874.2077 x103
blockwood@portlandresearch.com

research tip
When feasible, an in-person project launch with your vendor is always valuable
Like any other business dealings, when two parties meet in person, the relationship dynamics change and the task takes on a personal tone.  This is especially important when commissioning a research project.  By meeting in person, you’ll be pulled to the forefront of the research team’s attention where you’ll find a higher level of service every time.

This initial meeting should have three goals.  First, it should provide a forum to introduce key players from both sides and identify their expertise, commitment and general expectations.  Second, it should include a reiteration of project objectives and expectations.  Third, an in-person meeting should review deliverables and timelines.

The overall objective is to look for surprises, either on the face of the provider or the face of those who will receive the results.  A surprise isn’t a problem as long as it is discussed and clarified in the beginning.

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