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Greetings,
With April Fool’s day behind
us, a “no fooling” ethics issue seems very
appropriate. Researchers who abide by the
Market Research Association’s code of ethics
promise to act in a professional and
responsible way towards their clients, data
and most importantly, those participating in
the study. Ethical methods are just as
important in market research as they are in
any business or public sphere. Take some
time to read through the Market Research
Association’s ethical code, detailing the
approved methods for collecting, managing
and presenting data. Our service profile
highlights our commitment to research, our
clients and participants. For example, we
avoid unnecessary methodologies that really
don’t add anything to the research but do
add to project costs. Afterwards, take a
breather and enjoy a bit of distraction with
our fun link that lets you dig a hole
through the Earth.
Please reply
to this email if you are interested in
learning more about these topics or other
services offered by Portland Research Group,
or if you would like to suggest a theme for
a future issue. We look forward to hearing
from you.
Cheers,
Mackenzie
Harris
Research Analyst
T
207.874.2077 x107
mharris@portlandresearch.com |
